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Some planks view advertising as a straightforward issue. Questions regarding marketing are likely to revolve around manufacturer perception as well as latest ad-campaign. Marketing is viewed as a crucial topic, although rarely gets center stage. Cynic board people see marketing as a extremely subjective subject, where RETURN is uncertain. The famous dilemma “what have you spend in advertising? ” isn’t more likely to receive a response from a skeptical mother board. And if they’re unsure of its value, the CEO won’t be able to justify the budget.